Market Research Society Best Practice Guide to Buying Research and Insight

The Market Research Society has published a Best Practice Guide to Buying Research and Insight.

This publication guides the buyers or commissioners of market research through the process for procuring high-quality insight.

The guide includes best practice specifications and project roadmaps, answering questions such as:

  • what does good market research look like?
  • how is research and insight a distinct buying category?
  • what standards and compliance should be met?